The Art of Charm position themselves today as a company that is focused on general social skills and helping men to become better versions of themselves. For this reason, I expected their online membership course “The Art of Charm Academy” to have a strong social skills focus, and most probably represent a summary of the best information from all the interviews with “experts” they’ve done on their Art of Charm Podcast (previously named “Pickup Podcast”).
Something I’ve noticed from listening to their podcast from time to time, is that they tend to beat down on any advice that came from the pickup artist community. They tend to look at the information as manipulative and sometimes weird and creepy. This is important to give you as context, as if you are interested in their course you probably have been listening to their podcast and this, and their marketing material about their academy is setting an expectation of what you will be studying. I’ll be coming back to this later in the review, as there is a big gap between how they have positioned it and what you actually end up studying.
Having said this, let’s get into what you get with this program…
How the Course is Structured and the Instructors
There are two main parts to the training in this course. There are six monthly modules (the course is set up for you to go through it over 6 months) and a vault of videos with lots of different content.
The monthly models are the main part of the course, and in them you find a video of 10 to 15 minutes for each week. So 4 of these weekly videos per month.
The subjects start from simple things like mindsets and how to smile and tease women in month 1 to more advanced material in further months.
They do a reasonable job of hitting a lot of relevant topic areas to meeting and attracting women in the course. There are around 100 videos in total inside the Academy, some of these are repetitions (e.g. same video demonstration from monthly module in vault) and most are demonstrations or illustrative videos of different concepts. Others are more like entertainment videos, and you can find many of these on the Art of Charm’s YouTube channel. So they are really just buffer content.
The instructors teaching on the course, are primarily Jhonny Dzubak and Alex C Weber with sprinklings of other members from the Art of Charm team.